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Overture is the leading online Pay-For-Performance search engine,
geared toward driving targeted traffic to credible clients (offering products
and/or services). This is optimized through exclusive contracts with the
webs leading search engines. Overture will market the top three submissions for
a particular keyword to over 85% of today's web users. This includes MSN, Altavista,
Excite (Infospace), Lycos, and Yahoo. If you are in the top six (for a keyword) many search
engines such as Yahoo (top five), Altavista and Excite.com will list you as well. You can have a
top three listing on all of the search engines, just acknowledged, by placing a
top three bid for a particular keyword.
You bid on keywords based on the opportunity cost for a click-through to your site. For instance, lets say you want to make a top three bid for Calvin Klein cologne because your online store sells fragrances at considerable markdowns. You would search the keyword on the Overture Homepage, discover the top three bids for that particular keyword, and find out what you will need to pay per qualified click to receive a top three ranking on Overture. Once you have found out how much you want/need to pay per click, just sign up via a quick form (less than five minutes) and submit your website urls with relevant keywords. You will need to fill out a different submission for each keyword (even if they are very similar). This can be done rather simply through quick fill bars located on the right hand side of the submission prompt. There are other advertising programs which offer Pay-For-Performance advertising. But don't be deceived. Other programs are doomed to fail because they don't have editorial reviews of site submissions (too costly). This lets spammy submissions with misrepresentative descriptions reach the top. In the short run this will work, but in the long run any search engine using these results, which basically allow spam, are doomed to fail. Their fate is due to consumer sentiment. Once people click on these searches and realize they are spam, they will be less likely to click on future advertisements for future searches. No matter how relevant or superior your site is. Furthermore your site will be associated with spam if you use these other programs. Therefore other programs are actually detrimental to the good will (brand name) of your online business and/or service.Important Things to Remember:
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Why Search Engine Optimization doesn't work?
Search Engine Optimization is trying to manipulate your site (content/title) so that it is ranked #1 on search engines. This is very hard to do since all search engines want to be different. If the same listings were on every search engine why would you use one search engine compared to another. Therefore you can only hope to optimize your site for one or two search engines. Where as using Overture you can put your site on the top of today's hottest search engines. Even if search engine optimization gets you on top for a certain search engine, it is very difficult to stay there.
Many search engines use the DirectHit method for site popularity. Site popularity is measured by how many people click on your site when the results of a keyword are listed and how long they stay on your webpage once they have clicked through to the webpage. The sites with the highest site popularity get ranked higher. You might think this might benefit quality sites, but many people subvert this method by having misleading descriptions which enhance click-throughs and having sticky pages which won't let you leave the page without closing your browser. In the end only the most manipulative webmasters can get onto the top of search engines and sustain their rankings over a long period.
Remember also another trick search engines play is by putting new search engine submissions through commercial programs ($30/url) on top. But, this ranking is only temporary. In the end Overture is the only program with a strong brand name, editorial support, and the ability to put you on top of most search engines every time (via exclusive contracts with search engines).
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Search Optimization takes months to accomplish. While you could have generated thousands of dollars in profits using Overture rather than the sunk costs attempting or paying for search engine optimization.
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Even if you pay for search engine optimization the results don't last very long since search engines are constantly refining their search engine ranking methods. (Remember most optimization services make ambiguous guarantees)
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Paid search engine listings for individual search engines (Yahoo commercial listings, Ask Jeeves/Teoma, etc) don't guarantee top search engine ranks. They merely include you into their database.
Hints for Using Overture
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Have a professional from Overture write the url description (full serve option). These professionals know how to send targeted traffic to your site using commercial signalling in the descriptions. This is a fixed cost. Once the description is written all you have to do is sit back and watch the targeted traffic arrive. If you write your own description you will waste weeks (and money) trying to get the right description for your web url.
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Make sure you put enough money into your account. Allow for at least 500 clicks and/or one week of click-throughs for a desired keyword. This ensures you get the whole market (proper variance). Maybe people will visit your site more on the weekend or during work on a weekday. If you just put enough money for a couple of days you won't get enough market data to make a proper business decision regarding Pay-For-Performance.
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