Why should you get this magazine? If you are lacking in news regarding ALL of the tours (literally): PGA, LPGA, Senior, European, Asian tours, Buy.com and the mini circuits - they cover every tour event every week.

If you want rankings of every player worldwide, the money list and the weekly top finishers of every professional golf event from the televised tour events to the Greater Podunk Open with a top prize of $1,500 dollars, it's listed here. This is the only place that covers the college golf season in great detail.

While it's technically not a trade magazine, they cover new equipment announcements in a trade magazine manner - cost, distribution and advertising plans.

If you combined "Fortune" with "The Sporting News" - that's basically GolfWeek. They basically approach it as "the business of golf."

Which might sound like faint praise but it is actually a high compliment - they approach everything with a objective distance even when they are doing feature stories on golfers. They are sometimes harsh but always honest & fair. While some golf writers dance around an issue of a Sunday collapse, they are honest and forthright enough to address the issue without getting personal or vindictive. This is not the magazine on trying to knock 2 strokes off your game, that's what the other magazines are for.

Just like "Fortune" for golf, it's on the business of golf: the people, the tours, the equipment and what's going on. It is a lot of info, news, analyses and statistics. It's not for everyone but if you or the intended reader is someone who tries to figure out on Thursday which channel has opening round coverage or watches the Golf Channel regularly, this is one of the best magazines in America right now, not just on golf (and I read about 85 magazines a month). It's great.